As part of our commitment to social impact through the Euston Tower project, we looked to provide benefits to local people, putting the local community at the heart of the development.

Our Creative Producers programme with Beyond the Box invited young people from Camden to produce a documentary film and photography exhibition. The aim was to spark ideas, reflections and conversations to inform the design development for Euston Tower, while providing employment opportunities for local young people, connecting them to the site through a cultural placemaking project.

We provided the Creative Producers with access to skills and training in film and photography, working alongside industry professionals. They also received training in presentation, interview skills and storytelling, working with Camden-based creative arts organisation Sankofa Storytelling Arts.

Creative Producer Kamerun described what the project brought to participants: “With the guidance and support of my incredible team at Beyond the Box, I learnt to wield my new-found creative skills to initiate positive change. Together, we embarked on a mission to transform the Euston Tower into a hub of inspiration, community engagement and artistic expression.”

Alongside local commissions and collaborations as part of the partnership, the paid positions enabled over £47,000 in social value, whilst generating valuable feedback and engagement with current and future users of the space. Creative Producers won a commendation for the One-Off Youth Project Award 2023 at the Thornton Education Trust Inspire Future Generation Awards.

The judges described the programme as: “A unique, creative and robust approach that actively engages local youth, providing them with valuable skills, whilst highlighting the importance of financial gain from their hard work. This project places young individuals at the forefront, empowering them to influence decisions and creatively explore the community’s desires for future development.”

Explore our 2030 Sustainability Strategy: Greener Spaces, Thriving Places, Responsible Choices: www.britishland.com/sustainability