Our strategy

Our objective is to deliver long-term value for all of our stakeholders. For investors, we offer superior total returns; for employees, we provide the opportunity to develop skills, and make a real and positive difference to local communities; and for the people who work, visit or live around our buildings, we create high-quality environments that enhance the area and support local jobs and skills.

Places People Prefer is at the heart of what we do:

Customer Orientation

  • Leverage our customer insight, services, experience and technology to be recognised for creating Places People Prefer
  • Use consistent and scalable ways of working
  • Provide best in class property management by developing in-house capabilities through Broadgate Estates

Right Places

  • Create and operate exciting and engaging lifestyle oriented real estate: put Places People Prefer at the heart of our approach
  • Invest in London – in existing assets and emerging locations benefiting from regeneration and growth
  • Focus on retail-led multi-let destinations which are in tune with modern consumers’ lifestyles

Expert People

  • Maintain high standard of operational and investment skill sets and encourage development in evolving areas
  • Promote a culture which supports the recruitment and development of a diverse team
  • Improve working across the business

Capital Efficiency

  • Allocate capital to maximise returns from our competitive advantages
  • Manage both our development exposure and financial leverage through the cycle while maintaining the benefits of scale
  • Be the partner of choice for international capital and public bodies
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Customer Orientation

  • Leverage our customer insight, services, experience and technology to be recognised for creating Places People Prefer
  • Use consistent and scalable ways of working
  • Provide best in class property management by developing in-house capabilities through Broadgate Estates

Right Places

  • Create and operate exciting and engaging lifestyle oriented real estate: put Places People Prefer at the heart of our approach
  • Invest in London – in existing assets and emerging locations benefiting from regeneration and growth
  • Focus on retail-led multi-let destinations which are in tune with modern consumers’ lifestyles

Expert People

  • Maintain high standard of operational and investment skill sets and encourage development in evolving areas
  • Promote a culture which supports the recruitment and development of a diverse team
  • Improve working across the business

Capital Efficiency

  • Allocate capital to maximise returns from our competitive advantages
  • Manage both our development exposure and financial leverage through the cycle while maintaining the benefits of scale
  • Be the partner of choice for international capital and public bodies

Creating Places People Prefer drives enduring demand for our properties.

This generates long term growth in rents and capital value.

Together with an optimal capital structure this delivers sustainable long-term value.

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